Denison Closings — a system built to streamline the closing process.
USER INTERFACE
VISUAL LANGUAGE
WEBSITE DESIGN
CHALLENGE
For quite some time, Denison who has consistently shown its leadership in the digital yachting space, was at the mercy of a closing system riddled with challenges, aside from being outdated. Yacht closing platforms faced several digital design challenges. One prominent issue lies in balancing the need for comprehensive functionality with a user-friendly interface. Yacht closing involves intricate transactions and documentation, making it crucial to present a system that streamlines processes without overwhelming users. Ensuring robust security measures for sensitive information is another challenge, as confidentiality is paramount in high-value transactions. Integrating seamless communication channels among stakeholders, including clients and brokers, poses a design challenge to foster collaboration. Additionally, adapting to evolving technological standards and trends while maintaining a timeless and sophisticated visual aesthetic adds complexity to the design process, as yacht closing platforms must strike a balance between innovation and industry tradition.
APPROACH
My design approach was grounded in addressing the unique challenges inherent in the yacht closing process which at the time was clunky. I focused on creating a seamless and intuitive system that navigates the complexities of yacht transactions.
Understanding the intricacies of the closing process, I prioritized user experience, ensuring that the platform offered a user-friendly interface for both admins and yacht brokers. The design incorporated clear and concise navigation, streamlining the steps involved in closing a yacht deal.
To enhance efficiency, I implemented features that facilitate secure document sharing, electronic signatures, and real-time communication between stakeholders. This not only expedites the closing process but also ensures transparency and collaboration throughout.
Visual aesthetics played a crucial role in the design, with a clean and modern interface reflecting Denison Yachting’s commitment to professionalism and excellence. The color scheme and imagery were carefully chosen to evoke a sense of trust and reliability, essential elements in high-value transactions like yacht closings.
