LUMIGHT is a Florida-based company who sells high-quality outdoor LED lighting fixtures. Though it focuses on the technological development of commercial LED lighting, it also aims to educate its customers. At its core, it is a serious yet approachable brand, as well as bold, elegant, and traditional. This is precisely why the colors Yellow and Black were chosen. Yellow shines with positivity and happiness. It stimulates mental processes and encourages communication. Black though widely used, its use is associated with establishment and strength.