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"Simplicity is the key to Brilliance"

Lumight E-commerce Website Design.

CREATIVE FIELD

Website Design / UI / Branding

PROJECT SUMMARY

The main task was to develop a simple and approachable platform for an industrial blue-collar audience. With many companies offering the same basic products, the website’s main goal – on top of basic e-commerce functionalities – was to make it easy for the user to locate and assimilate information. After establishing a strong brand style, the navigation and page layouts were worked to highlight main information and guide the user seamlessly through the site.

Lumight-website-mockup

ABOUT

LUMIGHT is a Florida-based company that sells high-quality outdoor  LED lighting fixtures is a rather optimistic and enlightening brand. Though it focuses on the technological development in commercial LED lighting, it also aims to educate its customers.

PROCESS

ANALYSIS

Analysis of the market, audience, competitors and goal.

SKETCH

Create a manual sketch and think through user flow.

WIREFRAME

Thinking of mechanics and functionalities.

DESIGN

Implementation of the graphic components.

WIREFRAMES

Wireframes are a responsible and equally important part of design development. At this stage, the idea was to predict future interactions of the user with the website.

FONTS & COLORS

The main quality of a good website design often depends on the small details. The selected font must express bold and modern characteristics, which is why Trasandina came well.

TRASANDINA

Trasandina is a modern, versatile, workhorse typeface with a special personality, given by the mix of humanist and geometric models, remaining far from both extremes.

Trasandina’s most interesting feature is its flexibility: On one hand, is easy to read thanks to its humanistic letter forms which allow this typeface to be legible in small sizes while remaining neutral (especially around its middleweights). And, at the same time, it’s perfect for logos and posters that need a lot more personality, this is mainly due to its more geometric nature in light and bold weights.

MAIN PAGE

The homepage is the first impression for the user. Visualization should convey a pleasant experience for the user.

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