LUMIGHT is a Florida-based company that sells high-quality outdoor LED lighting fixtures is a rather optimistic and enlightening brand. Though it focuses on the technological development in commercial LED lighting, it also aims to educate its customers.
Analysis of the market, audience, competitors and goal.
Create a manual sketch and think through user flow.
Thinking of mechanics and functionalities.
Implementation of the graphic components.
Wireframes are a responsible and equally important part of design development. At this stage, the idea was to predict future interactions of the user with the website.
Trasandina is a modern, versatile, workhorse typeface with a special personality, given by the mix of humanist and geometric models, remaining far from both extremes.
Trasandina’s most interesting feature is its flexibility: On one hand, is easy to read thanks to its humanistic letter forms which allow this typeface to be legible in small sizes while remaining neutral (especially around its middleweights). And, at the same time, it’s perfect for logos and posters that need a lot more personality, this is mainly due to its more geometric nature in light and bold weights.
The homepage is the first impression for the user. Visualization should convey a pleasant experience for the user.