Zenpulse, a brand founded with balance body, and soul in mind, is a premium brand that introduces and promotes a healthy, stylish and trendy lifestyle from the concept of Athleisure. The brand’s identity needed to promote versatility while maximizing femininity as well as securing functionality.
Zenpulse is an athleisure brand with a good grasp of who they are and what they stand for. They love fashion as well as function, and they love women who wear their fashion. The main challenge was to provide a strong brand image, simplify and clarify their brand identity which would allow them to express themselves in the right way, to the right audience.
Worked alongside the Zenpulse team to establish a visual language aligned with the brand’s ambition and their audience’s desires. One of the key steps was to bring forward their personality through every level from identity and messaging, to the digital platform and content. In doing so, the brand connected to customers through an ecosystem built around content they’re interested in and to products that promote and support their on-the-go lifestyle.
A PALETTE DERIVING FROM THE BRAND’S CORE
The brand tone and manner are established based on the versatile and energetic tones, which are feminine, gorgeous and elegant but not excessive. So the colors had to convey such in an organic manner, which is why marbling technics was used.