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"Simplicity is the key to Brilliance"

Zenpulse

Branding / Identity Design

Project summary

Zenpulse, a brand founded with balance body, and soul in mind,  is a premium brand that introduces and promotes a healthy, stylish and trendy lifestyle from the concept of Athleisure. The brand’s identity needed to promote versatility while maximizing femininity as well as securing functionality.

Client

Zenpulse LLC.

Deliverables

Logo Design

Brand Colors

Stationery

Skills

Sketching

Branding

Painting

Challenge

Zenpulse is an athleisure brand with a good grasp of who they are and what they stand for. They love fashion as well as function, and they love women who wear their fashion. The main challenge was to provide a strong brand image, simplify and clarify their brand identity which would allow them to express themselves in the right way, to the right audience.

Solution

Worked alongside the Zenpulse team to establish a visual language aligned with the brand’s ambition and their audience’s desires. One of the key steps was to bring forward their personality through every level from identity and messaging, to the digital platform and content. In doing so, the brand connected to customers through an ecosystem built around content they’re interested in and to products that promote and support their on-the-go lifestyle.

01 —
Logo

CONCEPT

Derived from the combination of two concepts:
Zen: that aims at enlightenment by direct intuition through meditation.
Pulse: a unit of measure of a single vibration or short burst of sound, electric current, light, or other waves.

02 —
Color

A PALETTE DERIVING FROM THE BRAND’S CORE

The brand tone and manner are established based on the versatile and energetic tones, which are feminine, gorgeous and elegant but not excessive. So the colors had to convey such in an organic manner, which is why marbling technics was used.

03 —
Application

The brand’s voice is established based on its tones, which are feminine, gorgeous and elegant but not excessive. The brand logo and the design essence (color, motif, typography, photography, material, and sound) are coherently applied in the overall brand application.

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